The Challenge

When family office CL Enterprises entered the private aviation sector, the company acquired a dozen existing small local operators (FBOs), each with its own founders, ways of working, and branding. The assignment was to find a platform that would allow these diverse, and proud businesses to work together and combine their expertise into one new company, under one brand, with shared values and a common purpose.

The Solution

We started with the name - Revv - a word that implied excitement, energy, something new. Brought to life by a bold visual graphic style, we knew it would look great on the side of a plane.

The brand strategy centered on the founders’ passion for aviation, a sense of the wonder for flying itself, and by a desire to make the skies accessible to more people. Revv's A-Z suite of services (from flight school, to maintenance, charter, avionics, brokerage, and FBO service) made it the perfect one-stop-shop for anyone interested in the world of private aviation.

We developed a bold range of content designed to stand apart from regular aviation advertising, honoring our original founders, but also painting a different future. Our presence at air shows such as EAA was enhanced by hiring a real magician to tell our story and convey the wonder of Revv to eager aviation enthusiasts. A series of internal townhall meetings also ensured the brand was understood and embraced by the staff in each location.

Results

Revv expanded its reach and revenue rapidly, opening up more FBOs, and winning extensive training contracts with the nation's leading aviation colleges. Interest in Revv within its communities continued to grow, generating considerable earned media coverage through events like an airlift of supplies to Ukraine.

As Jack Pelton, President of EAA, said, "Revv is single-handedly committed to reviving general aviation - no-one else is doing what they're doing."