The Olympic Games are the place where finishes are celebrated and immortalized. When Kellogg’s became a sponsor of the 2012 London games, and the Winter games in Sochi (2014), we needed to find a way of honoring Olympic excellence while also giving our client a relevant role in the story.

The solution? Great finishes are the result of many steps along the way, all the way back to having a great start. Positioning Kellogg’s as Proud Sponsor Of The Start, we highlighted two Olympians and retraced their journey to their current success.